Privacy Policy

Last updated: October 2025

This Privacy Policy explains how Perfect Piste, a brand of Powder Byrne AG (CHE-103.400.328), Mülibach 3, 8852 Altendorf, Switzerland ("we", "us", "our"), collects, uses, and protects personal data in accordance with the Swiss Federal Data Protection Act (FADP) and the EU General Data Protection Regulation (GDPR). Perfect Piste is a digital ski travel intelligence and planning platform, using artificial intelligence (AI) to enhance how travellers research, plan, and prepare for their ski experiences. For all enquiries regarding data or privacy, please contact hello@perfectpiste.com

1. Data We Collect

We may collect and process the following categories of data:

• Usage Data: Information about how you use our website, including pages visited, browser type, IP address, location data and session duration.
• Personal Information: Name, email address and any other details you voluntarily provide (e.g., via enquiry forms, written prompts, communication or subscriptions).
• AI Interaction Data: When you interact with our AI tools, logs of inputs and responses may be temporarily stored to improve safety, quality, and performance.
• Technical Data: Device identifiers, cookie data, and analytics information used to monitor site functionality and security.

We do not intentionally collect data from anyone under the age of 18.

2. Purpose of Processing

We process your personal data to:

• Provide the digital services and travel insights you request;
• Personalise recommendations and AI-generated outputs;
• Improve the performance and security of our platform;
• Communicate updates, offers, and newsletters (only with consent);
• Comply with legal obligations and prevent misuse or fraud.

We never distribute your data to third parties for commercial gain.

3. Legal Basis for Processing

Processing takes place under one or more of the following legal bases:

• Your explicit consent (Art. 6(1)(a) GDPR / Art. 31(1) FADP);
• Our legitimate interest in improving and securing our services;
• Compliance with legal and regulatory obligations. You can withdraw your consent at any time by emailing hello@perfectpiste.com or closing your account.

4. International Data Transfers

As a Swiss company, your data is primarily stored and processed within Switzerland and the European Economic Area (EEA). Where data is transferred outside these regions, we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.

5. AI Responsibility & Data Ethics

Responsible AI Use: Perfect Piste integrates artificial intelligence responsibly and transparently to support you with your ski travel planning. Our AI systems endeavour to follow recognised international frameworks including:

• EU Artificial Intelligence Act (EU AI Act)
• ISO/IEC 42001 Artificial Intelligence Management System Standard
• NIST AI Risk Management Framework

We commit to the following principles:

• Transparency: Users are informed when information or recommendations are generated by AI.
• Human Oversight: All bookings, payments, or important decisions should be capable of confirmation and audit by a human.
• Accuracy & Reliability: AI outputs are monitored and tested against trusted data sources to minimise errors or bias.
• Ethical Data Use: Personal data is never used to train AI models without explicit consent.
• Privacy & Security: All AI data is processed in compliance with FADP and GDPR.
• Accessibility & Sustainability: Our AI systems are designed to support inclusive access and to minimise environmental impact.

6. Cookies

We use cookies to enhance your browsing experience and analyse website performance.

What Are Cookies? Cookies are small files placed on your device to help websites function effectively and provide analytics.

How We Use Cookies? We use cookies to identify which pages are most popular; Improve website performance and user experience, and; Measure digital marketing effectiveness (e.g., Google Ads or Analytics).

Most browsers accept cookies automatically, but you can adjust your settings to decline them. Please note that disabling cookies may limit functionality.

You can manage or opt out of cookies via: · Google Ads Settings · Google Analytics Opt-Out Add-on

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy or to meet legal obligations.

• General enquiries: retained for up to 24 months.
• AI interaction logs: deleted within 12 months or activity.
• Marketing data: retained until consent is withdrawn.

After these periods, data is securely deleted or anonymised.

8. Data Security

We implement technical and organisational measures to protect your data, including encryption, secure servers, access controls, and periodic security audits.

While we take every reasonable step to protect your data, no transmission over the internet can be guaranteed 100% secure. You share information at your own discretion and risk.

9. Your Rights

Under Swiss and EU law, you have the following rights regarding your personal data:

• Access: Request a copy of your data.
• Rectification: Request corrections to inaccurate information.
• Erasure: Request deletion ("right to be forgotten").
• Restriction: Limit how your data is processed.
• Objection: Object to processing for legitimate interest or marketing.
• Data Portability: Receive your data in a machine-readable format. To exercise these rights, contact us at hello@perfectpiste.com. You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or your national data protection authority.

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for the content or privacy practices of these third-party websites. We encourage users to review their policies before submitting any personal information.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in technology, law, or company operations. Any changes will be posted on this page with an updated revision date.

Continued use of our website after such updates constitutes acceptance of the revised Policy.

By using this website, you agree to this Privacy Policy, Responsible AI Use Statement and our Website Terms & Conditions.